Double-diamond design
03
One-on-one interviews allow for in-depth exploration of user motivations, frustrations, and goals. This qualitative data bridges user desires with business aims, informing tailored, empathetic design choices that meet both functional and strategic needs.
04
Personas summarize user insights, capturing key goals, pain points, and behaviors. They act as reference points throughout design, ensuring that decisions address user needs while fulfilling business requirements, enhancing product-market fit.
01
By studying competitors’ products, I identify market standards, unique offerings, and gaps. This analysis helps define features that meet both user expectations and business goals, positioning the product strategically within the market.
02
Surveys provide large-scale, quantitative insights into user preferences, uncovering trends and priorities. This helps to align design decisions with user needs while ensuring the product resonates with the target market’s expectations and business objectives.
Most frequently used